Changing the lives of working parents
Around the world, millions of working parents and carers are struggling to balance the responsibilities of work and family life.
Why? Simply because the vast majority of companies have yet to adapt to the realities of modern families.
Two decades ago, women were likely to stay home with the children, while men went to the office and paid the bills. That paradigm has shifted dramatically. Now, more households than ever have two working parents. There are more single-parent households, and more female breadwinners than ever before. Poll after poll show that men want to spend more time with their families and take a more active role in childcare.
Why? Simply because the vast majority of companies have yet to adapt to the realities of modern families.
Two decades ago, women were likely to stay home with the children, while men went to the office and paid the bills. That paradigm has shifted dramatically. Now, more households than ever have two working parents. There are more single-parent households, and more female breadwinners than ever before. Poll after poll show that men want to spend more time with their families and take a more active role in childcare.
It's time for change
56% of working mothers and 50% of working fathers say finding work-life balance is “very” difficult. These valuable employees list balance as the number one reason they change jobs or elect to stop working altogether.
Standing up and speaking out for working parents everywhere
Through our What Working Parents Want campaign, we are standing up and speaking out for working parents everywhere. We want companies to better support those with responsibilities outside work to achieve a sustainable balance between work and other responsibilities, in the interests of equality and wellbeing. No one should be forced to make a choice between career and family.
Together we'll make a difference
We are calling on all working parents to add their voice to our campaign. Together, we’ll send a strong message urging employers to revolutionise their workplace processes, policies and cultures to better support women and men in meeting the competing demands of work and home, and in turn, enable working parents to fulfil their highest potential, and equally contribute to our social and economic future.
Our goal
What Working Parents Want will change the lives of 100,000 working parents by 2021, and help businesses of all sizes, across all industries, thrive.
To achieve this we will:
What Working Parents Want is launching in March 2020 Enter your details below to add your voice to our campaign, and keep up to date with campaign developments.
To achieve this we will:
- support and advocate for working families and carers.
- promote workplace cultures that support work-life balance and flexible working for everyone.
- work collaboratively with employers, policy makers, opinion formers and working people as a pragmatic force for change.
What Working Parents Want is launching in March 2020 Enter your details below to add your voice to our campaign, and keep up to date with campaign developments.
Work Happy Mums: For women whose career and family counts.
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